A controlled quote builder for complex pricing
Stop underpricing bespoke work.
Quotes for complex jobs grow up inside spreadsheets. Rates, uplifts, standard line items, who’s allowed to change what — all of it ends up in a file nobody fully trusts. Underpriced is what that file should have become.
The problem
Margin loss usually looks like admin.
Teams pricing bespoke work end up carrying real business logic in spreadsheets. Hidden columns. Inherited formulas. A tribal review pass before anything goes to a client. It works — until someone opens the wrong copy, a rate moves quietly, or an uplift gets applied somewhere it shouldn’t.
Then a quote ships at last quarter’s rates. Or the standard line item is missing. Or the labour got rounded down because nobody wanted to look pricey. None of it shows up as wrong — it just shows up later, as missing margin.
It’s never the big things we forget. It’s the line item everyone assumed was already in there.
What changes
The same quoting rhythm, with the cracks closed.
| Concern | Before | With Underpriced |
|---|---|---|
| Source of truth | Whichever workbook got emailed around last | One canonical record per team |
| Access | If you have the file, you have the whole logic | Role-scoped; only the right people change rates |
| Defaults | Rates buried in formulas nobody wants to touch | On a settings page anyone on the team can read |
| Output | A document that looks slightly different each time | Identical, audited proposal output every time |
| Updates | Email a new version around the team | Change a rate once; everyone sees it |
| History | Save-As, dated folders, the occasional zip | Every change tracked, attributable, restorable |
Who it’s for
Teams whose quotes are too complex for a checkout and too rigorous to redo every time someone updates a rate.
If your pricing involves hardware, labour, time, uplifts and a handful of line items the client never directly asks for — but expects to be in there — you’re the person we built this for.
Questions? hello@underpriced.co.uk
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We’re onboarding small batches at a time. Tell us how you price today and we’ll come back inside two working days.